Green Theory
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In collaboration with Green Theory and Burnkit, we crafted a complete visual universe in 3D for North America’s leading manufacturer of customizable outdoor furniture.Over 250 products, each rendered in multiple views, materials, and colorways. Dozens of animations, each designed to highlight modularity, movement, and design clarity.Our goal was to build a system where every image feels tactile and real. Every hue was chosen to both contrast with and elevate the product it frames.
This art direction is modern, minimalistic, and refined, emphasizing design clarity and intentional simplicity. The 3D visuals bring realism and tactility to the forefront, drawing attention to subtle details in materials and textures. The bold yet balanced color palette accentuates the distinctive forms of each product without overpowering them. Modular and versatile product designs are showcased through dynamic arrangements, effectively illustrating movement and functionality.
Our goal was consistency: maintaining lighting, angles, and materials across hundreds of assets. We used photorealistic materials, from smooth powder-coated metals to subtle patinas and textured finishes. Neutral backdrops kept focus on each product, creating a minimalist, urban tone that balanced function and form. Before production, we visited the manufacturing plant to see the process, review materials, and understand the story behind each piece. Hearing from the team helped us shape a cohesive visual direction that reflected their values. To manage the scale, we built shared Figma boards for reviews and feedback. Every brief and product detail was carefully organized to ensure nothing was missed. This project became more than a catalog — it’s a digital brand world, built frame by frame to showcase craftsmanship and customizability. Read about our process in EK Magazine
Client`s Feedback
We were thrilled to collaborate with Eight Station on the product renderings for us. Their ability to balance precision with storytelling brought an entirely new depth to our visual identity. Every texture, shadow, and surface was crafted with intention, reflecting the high standard we hold for our products. Eight Station’s aesthetic sensibility and creative process made them an ideal partner. They didn’t just render images, they translated design thinking into visuals that feel real, grounded, and undeniably Green Theory. A true collaboration between product, brand, and digital artistry
